Product Selected - Alt DRX

What Does Alt DRX Do? (Elevator Pitch)

"Own Real Estate, One Square Foot at a Time – Starting at Just ₹10,000!"

Ever wanted to invest in real estate but found it too expensive or complicated? Alt DRX makes real estate investing easy, affordable, and flexible.

With our digital marketplace, you can own a fraction of premium properties starting from just ₹10,000—no huge upfront costs, no paperwork hassle. Invest in rental homes, hotels, warehouses, and more, earn passive income, and trade your shares whenever you want.

Core Value Proposition of Alt DRX

1️⃣ Accessibility & Affordability – Real estate for everyone! With fractional ownership starting at just ₹10,000, Alt DRX removes the high capital barrier, making premium real estate investments accessible to all.

2️⃣ Liquidity in Real Estate – Unlike traditional property investments that lock up capital, Alt DRX allows investors to buy, sell, and exit their real estate shares easily, just like stocks.

3️⃣ Diversification & Passive Income – Invest in multiple asset classes (rental homes, warehouses, hotels, etc.), earn passive rental income, and build a well-balanced portfolio with minimal risk.

4️⃣ Seamless Digital Experience – A fully tech-driven platform that simplifies investing, eliminating paperwork, brokers, and lengthy processes. Invest in minutes, track your portfolio, and trade with ease.

5️⃣ Secure & Transparent Transactions – Backed by strong regulatory compliance, smart contracts, and a trusted marketplace, ensuring safe, hassle-free investments with clear ownership rights.

💡 Alt DRX is redefining real estate investment—making it affordable, liquid, and accessible for everyone.

Ideal Customer Profiles

After Conducting 5 User interviews and speaking with Alt DRX team, here's my analysis and summary of the ICP Categorization.

ICP Prioritization

Reasoning for ICP 1 Prioritization

Young Working Professions (ICP 1) is prioritized due to its high adoption rate and frequent platform engagement. While their appetite to pay is medium, their lower ticket size expands the Total Addressable Market (TAM), making them a scalable segment.

Customer Journey Map for ICP1

This is what a typical customer journey will look like for (Young Working Professionals) & ICP 1 till Onboarding.

Customer Journey Map for ICP2

This is what a typical customer journey will look like for HNI's & Affluent Investors (ICP 2) till Onboarding.

Document for Onboarding Teardown 👇

Alt DRX Onboarding Teardown - Jainith Jain (GX25).pdf

Activation Metrics Hypothesis

Other Metrics to Measure

Quantitative Metrics (Which can be Measured)

• Time to First Investment (TFFI) → How long does it take for a user to make their first investment after signing up?
• First Investment Amount → Average amount users invest initially (e.g., ₹10,000, ₹25,000, ₹50,000)
• Drop-off Rate → Percentage of users who abandon onboarding at each step (KYC, bank linking, browsing properties)
• Just KYC Completion Rate → How many users complete KYC but don’t invest?
• Bank Account Linking Rate → How many users complete bank verification but don’t proceed to invest?
• Repeat Investment Rate → Percentage of users who make a second investment within 60 days
• Investment Frequency → How often are users investing after onboarding? (e.g., once a month, once a quarter)
• User Retention Rate (30/60/90 Days) → How many users remain active post-onboarding?

Qualitative Metrics (User Experience & Perception)

• User Sentiment Post-Onboarding → Did the user find the onboarding process easy, or overwhelming? (Can be done through Survey or NPS Score)
• Any Objections & Concerns Logged → Customer support tickets, chat logs, etc.
• Educational Content Engagement → Are users consuming educational materials (FAQs, blogs, videos) before investing?

That's all !!

Thank You for Your time 🤩